Coco Chanel, Balenciaga, Dior, Valentino and other famous couturiers of yesterday and today sign their works by sewing ribbons with names on them. In addition to reflecting the authorship, these elements fulfill functions as diverse as informing about the washing and care of the fabric or communicating the brand’s slogan (Just do it by Nike, Quality never goes out of style by Levi’s, etc.).

Name tapes are a necessary convention in the fashion industry. But far from being a useless detail, like barcodes on packaging, they play a key role in clothing, benefiting businesses and consumers alike.

First of all, these tapes contain the logo and/or distinctive typography of the brand (Springfield, Louis Vuitton, etc.) and are aimed at the owner of the product in question, rather than at their immediate environment, as is the case with embroideries, prints and serigraphs. that numerous garments show on the chest, sleeves and other visible areas. In this way, even if the consumer forgets where they bought that scarf, shirt or pants, the identification tape will remind them for the life of the product.

In addition, the use of logo tape adds a professional and careful touch and conveys a better image of the company responsible for its design. And if this were not enough, there is also the revaluation effect of certain brands that, with their mere presence, generate greater interest and perception of quality. There are countless examples that testify to this phenomenon: t-shirts with the ‘I Love New York’ logo, caps with the Nike ‘Swoosh’, etc.

On the other hand, the tapes do not necessarily have to contain the brand logo. In recent years, the use of names and diminutives in these elements has spread, as a way to personalize them, to make them more exclusive. In this way, in large families or in companies with uniformed workers, the classification of the textile material is considerably speeded up and simplified.